Journal

Scarlett Reed’s cottage in Santa Cruz county used to be part of a chicken ranch. It’s a little bit country, but situated only two miles from the ocean, it’s a little bit beachy, too! It’s an aesthetic that has carried over into her shop. Read the rest here.Read More

Stylemaker interview here.Read More

See the story here.Read More

It didn’t take long to convince Scarlett Fiona Reed to decide to move into her cozy SchwanLagoon home in Santa Cruz, California. “When I walked in the door, I was in awe of the view and its charming bones,” she says. “I knew I had to have it at any cost.” Once she moved in, Reed,...Read More

Read the full story here.Read More

Read Terri’s lovely write up here.Read More

Vintage inspired wedding trunk show, read more here.Read More

Filled with hand-picked antique chairs, tables, desks and armoires from antique fairs all over the country, Saffron and Genevieve ain’t exactly thrift, but owner Scarlett Reed is an expert at repurposing, reupholstering, with an eye for whimsy.Read More

What can I tell you about this shop, it is gorgeous! I saw so many things I wanted – chief among them are these wonderfully macabre baby doll lights.  Scarlett has so many things I just haven’t seen elsewhere. Read the rest of the story here.Read More

At Saffron & Genevieve, owner Scarlett Reed provides her customers access to a unique, one-of-a-kind home-decorating tool: her instincts. “I’ve just thrown things together that are interesting to me,” she says. “It totally comes from my gut.”  See the full story hereRead More

We’d probably all agree that visioning and creating a bag or a painting or a photo or a piece of music constitutes creating art on some level. But I’m going to take it further and say that creating a shop can also be creating art. And maintaining that shop is like curating an ongoing, ever-changing...Read More

This adorable store, run by owner Scarlett Reed, is just steps away from The Buttery, you can grab a cup of coffee and spend a good hour browsing through the store. Full of antiques and country charm, you can find an adorable journal, bubble bath by Tokyo Milk, soaps and lotions, jewelry and much more....Read More

Last night’s Shadow Boxing class at Saffron & Genevieve was wonderful!!!! The shop was the perfect setting to inspire and the women had incredible energy, creativity and courage! I am always impressed by what people make in a workshop. In a meagre 3 hours of collecting ephemera, composing objects and sipping wine, at the end...Read More