Please feel free to contact Scarlett for additional information. (and you’re not confused, Colleen Hickey is now Scarlett Reed 
Design Sponge! My house here, a former clients home here, and they used my window in a great post on the history of curtains here.
Best Home Decorating shop voted by readers of the Santa Cruz Good Times mag (also runner up for best furniture and unique gifts): “This adorable store, run by owner Scarlett Reed,you can spend a good hour browsing through the store. Full of antiques and country charm, you can find an adorable journal, bubble bath by Tokyo, soaps and lotions, jewelry and much more. For a shabby chic, French country, or antique lover, this is your new home, and your new paradise. Swing by to grab the best in home decorating goods.”
Stash Studios We’d probably all agree that visioning and creating a bag or a painting or a photo or a piece of music constitutes creating art on some level. But I’m going to take it further and say that creating a shop can also be creating art. And maintaining that shop is like curating an ongoing, ever-changing exhibit. Any type of shop that has a unique vibe, that strives to bring together a broad range of elements in a creative way, that makes me think of and desire objects in a new way and with a new appreciation is a well-curated shop. Saffron and Genevieve is a shop curated by the lovely Scarlett Reed and based in Santa Cruz, California. And the sign shown at the top of the page was taken from her shop. (Love the sentiment Scarlett).
Metro Santa Cruz – At Saffron & Genevieve, owner Colleen Hickey provides her customers access to a unique, one-of-a-kind home-decorating tool: her instincts. “I’ve just thrown things together that are interesting to me,” she says. “It totally comes from my gut.” See the full story here
Nickel Coffee, a YouTube station, they did a great piece on shops in the area, Saffron and Genevieve is about 6 minutes in.
cabin on the water What can I tell you about this shop, it is gorgeous! I saw so many things I wanted – chief among them are these wonderfully macabre baby doll lights. Colleen has so many things I just haven’t seen elsewhere.
From Metro Santa Cruz: Filled with hand-picked antique chairs, tables, desks and armoires from antique fairs all over the country, Saffron & Genevieve ain’t exactly thrift, but owner Colleen Hickey is an expert at repurposing, reupholstering, with an eye for whimsy.
paper pony One of my ritual stops when I’m at home is this lovely store, Saffron and Genevieve. From the first time I stepped through the doors I was entranced. What I love most about this store is that it is constantly changing as she brings in new items from her travels.Most of her objects are unique finds, but she also carries some great lines like Juliska ceramics, an assortment of beauty products, candles, cards, etc…If you are ever in Santa Cruz be sure to stop by. You may find a treasure and you will definitely find some inspiration.
la dolfina The next time you are in Santa Cruz you won’t want to miss this shop after seeing these photos! Saffron and Genevieve is also home to the owner, Scarlett Fiona Reed’s interior design business. Her stunning vignettes are a testament to her talent!
and more lookiloos!