Designer Scarlett Fiona Reed’s lifelong interest in interiors led her to craft her career, honing it skill by skill. By 1998, Reed began delivering personalized, timeless and delightful interiors to her clients.
Today she has a store in Santa Cruz, CA, Saffron and Genevieve, which also houses her design center. She has a team of talented artisans whose many workshops help transform Scarlett's ideas and special antique finds into the usable and room-transforming pieces her clients have come to know her for. Her vendors are vast, special and chosen for the quality and beauty she demands.
Design services include (but are not limited to)
- full house design (slowly, methodically, thoughtfully, see quote)
- custom lighting and furniture
- paint color consultation (easy peasy)
- helping choose the perfect sofa and its coverings (something she knows much too much about)
- finish specifications
- art consultation
- sprucing up one room in a jiffy
- on- the- spot, in the shop genius ideas
Scarlett's Philosophy
“I believe a home should constantly evolve, rather than be permanently “decorated”, that things should be acquired over time, as the budget allows, and as the perfect pieces are found. I stay away from trends. I am obsessed with natural fibers. I have a connection with the old; the stories and soul of a piece are almost as important as the beauty. There are no hard and fast rules in my book; each home is as different as the people inside. Above all, your home should be comfortable, make you happy, and work with the way you live.”